The Creative Fringe play host to a variety of talks and workshops as a part of their Fringe Benefits program.
This month they have Melinda Leyshon from Write Copy who will be speaking on “Why content marketing is hotter than Angelina Jolie”.
Content marketing is the art of communicating with your customers and prospects without selling. It’s non-interruption marketing. And it’s the present – not the future. Melinda will explain why consumers have shut off from traditional approaches to marketing, and why you need to adapt in order to penetrate the evolving psyche of consumers. Content marketing has become more than a buzzword – this is your chance to understand the basics of developing valuable and relevant marketing copy that engages, inspires and develops brand loyalty.
Because it’s no longer about the products you make or the service you provide. It’s about the stories you tell.
What’s your story?